Reaching The Right Audience And Protecting Your Brand
It's is all about getting your website and service/products noticed online.
To achieve this, you have two options; search engine optimisation (SEO) and pay per click advertising.
Search Engine Optimisaiton (SEO)
Search Engine Optimisaiton (SEO) is quite simply about getting your website high up the listings on search engines naturally and ogranicly; i.e. without paying for it.
SEO involes modifying your website and its content to allow the search enginges to find and index your data more acurately.
All SEO work is based around the following key steps:
- Campaign Planning
It is vital to understand your strengths, your competitors and your overall business goals. Through a planning session as much of this information as possible will be gathered to create a bespoke strategy to perfectly suit your requirements. - Website Review
The next step is to understand your website. A review of your current website structure and how this impacts its current performance in search engines is produced. - Keyword Research
A profile of the keywords and phrases that engages your customer base is generated allowing your website to be targteted for these search results listings. - Content Optimisation
With this keyword research your website pages are optimised to ensure the most relevant pages of your site rank for a particular keyword or phrase. - Link Building
Having completed the content and structure review of your website, the next step is to initiate a link building campaign. The more websites that link to your website, the more your website is trusted by search engines. - Management Reporting
Reporting and analysis is vital to each campaign to allow you to know who is visitiing your website and where they came from. Google Analytics is typically used to produce monthly reports tailored to your specific needs.
Pay Per Click (PPC) Advertising
Pay Per Click adverts appear in search engine listing pages.
Unlike traditional online advertising, you don't pay until someone clicks your adverts and visits your website. So every penny spent increases the visitor numbers to your website.